Social Media Week is one of the world's most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.
Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference on-line and through mobile.
Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference on-line and through mobile.
One of the events in London was about social videos which were the most popular on the web. During the event people could enjoy free drinks and vote for the best one and share their opinions about what they saw.
The idea about making a film from the most popular videos brought a great success and received many positive feedbacks.
One of the videos was Carlsberg advert called "The date". It was one of the best adverts I have ever seen. Rude and agressive bikers really scared off people and it was not so comfortable environment for lovely couples. The challenge was not to get confused and scared of bikers and still find the seats in the middle of the audience. And those who did it received massive applauds and cheers from all bikers. The adverts touches some key point. Firstly, the image of bikers. They are the same humans but because of their bad reputation and image people are afraid to get in touch with them.
The Carlsberg stunt below is a good example of low-risk, high-reward guerrilla marketing. Carlsberg introduced its new strap-line at the beginning of the year to promote itself as a beer that stands for tradition, quality, great taste and right choices. This idea has been a fantastic success and with this video they made really good choice.
That carlsberg advert was the best! Such a clever idea, but I think i would get a little suspicious if I walked into somewhere that wasn't a bar and saw a all those bikers and metal heads. A lot of people talk about the advert at work, so it definitely done its job,
ReplyDeleteGreat post hun!
Yeah I know, it will be scary for me as well, maybe a bit funny:) but I think that's an idea to see how people react to see all cinema full of bikers:)
ReplyDeleteThanks anyway:)