Homework 2: CSR

Society means group of people having the same point of view about an issue. So it can be related to finance, environment, politics and ethics. PR role in society means community involvement in solving issues. That means sponsorship, volunteering, hospitality and donations. Also it is about corporate social responsibility by company to the community. Corporate social responsibility means try to achieve success in ways that community will be involved and any of their values will not be disrespected. As I mentioned it includes issues about business, ethics, human rights and environment.

For example, Sainsbury’s, one of the biggest supermarkets in UK, showed their responsibility of the society by setting up the partnership with South Camden Community School (2011). Their aim was to develop leadership behaviours and to find better ways of working for the leaderships. They were educating and sharing ideas with six-formers about retailing and leadership. Some of school graduates were helping other students to get involved in community’s activities. Sainsbury’s team were participating in school’s careers day sharing their experiences and knowledge about wide range of job opportunities in retail industry. The results of Sainsbury’s involvement in community were incredibly amazing. The school teachers said that working with Sainsbury’s team was very beneficial to school community. It helped in organisational development, staff training and primary-secondary school transition as well as individual mentoring and work experience for students - has been extremely effectively targeted.

This example showed that the school community gave only positive feedback about Sainsbury’s participation. They received loads of valuable information and get some self-confidence and knowledge about leadership and retail industry. What is more, Sainsbury’s build their image and showed that they care about students and new opportunities for them. This campaign helped Sainsbury’s to save their reputation and attract new customers.