Logo history

Coca-Cola is known as one of the oldest brands in the world. This is how their logo changed over 125 years of brands history.

The first logo looked like simple and plain but still highlight  two important little words were added to the tail of the first ‘C’.

Later the company decided to try new design with extra swirly script. Unfortunately, it didn't show the real spirit of Coca-Cola, so this logo was only for one year, then it came back to an old one.

Years after years, they kept the first design, just improving the style and colors. So in 1969 the Arden Square logo was unveiled to the world. In this red box, the familiar Coca‑Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day.

Still keeping the "C" tails and magic white "wave" they decided to make it more real and more attractive with including little yellow wave and bubbles.

But after such changes and different designs lastly Coca-Cola logo stays simple and classic.