Some months ago there was a massive scandal that biggest supermarkets' beef burgers and meals contain horse DNA. But one offering from Tesco's Value range had 29% horse meat. As a result, supermarket lost 300m pounds off its market value and lost good reputation and image from its customers.
Recently, media was releasing news stories about real horse meat burgers at London pubs. Evening Standard wrote: "The Three Compasses in Hackney began grilling 100 per cent horse meat burgers on Tuesday, while the Lord Nelson in Southwark introduced the dish a fortnight ago."
Owner Lauren Johns said: “All across Europe, horse is considered a high-quality meat. We thought it’d be nice for people to try it and realise it’s really nice if prepared and sourced properly.”
Surprisingly, chef Michael Brown at the Three Compasses said:"50 burgers sold out in hours on Tuesday night". This just show that it caught customers attention and interest is that really burgers with real horse meat. It was quite easy to get so much attention because everyone were shocked about the scandal in supermarkets. Firstly, it might be considered as done on purpose or as a joke to taste and compare Tesco beef burgers with real horse meat burgers in the pub. Secondly, it is risky to start selling horse meat because of the attitude of people about it. From ancient time horse is like a companion who helps to work in the fields. Even people from a Borough Market said "it had not been widely advertised because customers considered horses “companions” rather than dinner".
Tesco. I do nott think is appropriate to sell and eat horse meat, but in today's life and food variety you cannot be surprised anymore.
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