Encouraging creativity in PR

“Hot brunette wanted for 2014!”

Gerald Abrahams decided to have an attention and to find a girlfriend in a completely different and creative way. On the 7^th of January, 2014 Mr Abrahams decided to fulfil his new year's resolution to find romance after he hit the streets with a sandwich board declaring: 'Hot brunette wanted for 2014'.

I saw this guy in Piccadilly Circus standing in the middle of the street with this huge sign and I thought that it is just a joke for the New Year. Later on, I found out the rest of the story. He told the Evening Standard: 'I just needed to do something different for 2014. I’ve had enough of internet dating and thought this would be something light-hearted that people might find amusing and bring a smile to their face.' In addition, Gerald told Absolute Radio that he didn’t enjoy “unproactive” internet dating, claiming “I felt I just needed to do something a bit more imaginative and get out there”. Unfortunately he didn’t reply to any of email he received. But he got a lot of attention from public, social and local media which wrote his story and spread it out.

This was one of the examples how to be creative and how to encourage people not to be alone, find their other half and be in love. This can be used by dating sites as an inspiration how to be different and creative.

As a result, his story was in Metro, Evening Standard, Daily Mail, The Telegraph. Twitter, Facebook and Instagram were full of comments and pictures of the guy and the board.