M&S crises

Marks and Spencer, the UK's biggest clothing retailer, has reported an almost 10% fall in profits for the first half of this year. 

Womens' clothing is the  biggest issue to deal with. The matter is that M&S clothing is not the priority for women as there are so many competitors in a high street.

Chief executive, Marc Bolland, blamed the squeeze on shoppers incomes and unstable trading caused by the poor spring and early summer weather. Also, Queen's Jubilee and London Olympics 2012 helped to raise the country's economy but not the higher sales.

Back in 2008 Marks & Spencer was the first retailer which made more than 1 billion pounds in profit. At the moment the company is struggling to make more than 700 million pounds and miss their target. Once again, the biggest issue is the competition in the high street. In contrast, PRIMARK is showing that retail is not that hard. Producing young and fun fashion, the company is the top retailer in the high street with more than 1 billion profit. 

In addition to this, M&S thinking about their strategies how to make things work better. On of the ways is to improve the stores. To drag womens' attention they are planning to improve stores by making more attractive and more interesting displays. Also, improve on-line services and expand the business overseas. What is more, to increase womens' lingerie sales, M&S hired Victoria's Secrets model, Janie Schaffer. She will be a new director of lingerie and beauty, replacing Frances Russell. Nevertheless, new staff is hiring like former Debenhams and Jaeger boss Belinda Earl as a style director. It is expected that she will be able to make a change and raise the sales comparing with Primark and Next. Lastly, like every year new Christmas adverts will be revealed and that should attract loads of attention from women.

To save M&S name as qualify brand will not be easy. But as Bolland saying they need more time to improve their store because new team needs to do their work properly. The big changes might be seen only next July. Hopefully, all the strategies will be done and M&S will come back to his position.

Fingers crossed!