What is happening in Primrose Hill???

Evening Standard released a story about ''yummy mummies" who are the main problem why so many cafes are closing down.

It comes up the matter of posh mummies demands to have more places to sit down with a cup of coffee and have a nice chat on Sunday afternoon. But the story made a enormous switch which comes about rent money and greedy landlords. So who's fault is that so many businesses cannot afford to stay near Primrose Hill?

Apparently, Trojka, one of the oldest and greatest  Russian tea rooms, closed down a couple days ago because of 70 per cent increase in the cost of a new lease. There is nothing about " yummy mummies", it is about landlords who are trying to get the advantage of economy and get as many benefits as they can.

I live in Camden area myself and understand how the place change into a massive Starbucks empire. All over the place there are so many cafes and just couple bars or pubs. The nicest cafes are closing down because of high rent and become a very posh people meeting point. Like Amit Jain, who runs the long-established Shepherd’s cafe, estimates that one in three businesses on the street is now selling food and drink. He said: “I don’t think people realise that soon Primrose village will be cafe village.


In my opinion, the problem is the demand of people who are living near Primrose hill. If there are so many wealth people around then obviously the price of rent will go up and landlords will take as an advantage.

Big and foolish demands taking place but do people think about others? Well, I guess no.

2 Minute Silence

One of the most touching campaign I ever found. It is all about Remembrance day to commemorate those who lost their lives at war.

In 2010, The Royal British Legion wanted to amplify messaging around the work it does supporting the Iraq and Afghan generation of serving and ex-service troops and their families. The biggest aim was to reach younger audiences via modern media and receive as much support as they can.

The strategy was set by the  Burson-Marsteller (B-M) which is leading global PR and communication firm. They decided to make a completely silent track entitled “2 Minute Silence” and releasing it into the UK music charts along with a celebrity-packed “music” video for Remembrance Sunday 2010. 

  Burson-Marsteller (B-M) campaign targeted young generation via social media: creating Facebook page, Twitter account and having "2 minute silence" on the radio. It was very successful as it reach youth centers, young communities. The campaign achieved high interest of young bloggers  which were sharing the fantastic campaign all over the world.

At the end the great results were achieved:

More than 20 leading celebrities secured to appear pro bono

More than 260 pieces of media coverage

More than 35,000 Facebook likes in three weeks

More than 200,000 views of video trailer on YouTube

More than 16 million reached through celebrity social media support

The video is really touching and emotional as there is no sound accept of background noises. It catches the attention and all the people shown in the video shows how many people support the Royal British Legion. That two minutes of silence make to respect, remember and to think about those who gave up their lives in the war.